RedAI – A Multi-Agent System for Business Operations
RedAI – A Agentic AI System for Business Operations
RedAI is built as a Agentic AI AI system that orchestrates workflows across the tools your business already uses—helping teams automate marketing, sales, and operations with higher speed, reliability, and data transparency.
Unified Agentic AI orchestration: Manage Agents, workflows, and tools across the entire customer journey—from lead capture and nurturing to sales, support, and internal operations.
Developed from real-world execution in Vietnam: Shaped by years of deploying solutions for SMEs within the REDON ecosystem—optimized for Southeast Asian businesses, ready to scale globally.
Unifying fragmented tools & AI models: Connects apps and AI models into a single system, enabling businesses to test, deploy, and scale AI without replacing existing software.
What is RedAI?
RedAI is a Agentic AI system that automates marketing, sales, and operations by orchestrating AI Agents and the tools your business already uses—all in one unified environment. Instead of juggling multiple bots and scattered apps, RedAI provides a central orchestration layer where AI Agents can: read and understand business data via the Data Hub, trigger workflows, integrate with external tools (Facebook, Zalo, CRM, Gmail, Sheets, ERP…), and execute day-to-day operations seamlessly, safely, and transparently.
Who is RedAI for?
SMEs in Vietnam & Southeast Asia aiming to scale through automation.
Marketing, Sales, CS, and Operations teams across e-commerce, real estate, education, finance, and services.
Agencies & freelancers providing marketing/automation services.
Omnichannel campaign orchestration: email, SMS, Zalo, Facebook, TikTok, website…
Lead capture – qualification – nurturing with CRM/Sheets sync.
Customer care workflows: ticket handling, follow-ups, order tracking, sales–CS–ops coordination.
Enterprise knowledge memory: unified documents, SOPs, pricing, customer history for better AI accuracy.
Vision
To become the trusted Agentic AI operations layer for SMEs across Southeast Asia.
Core
Mission
RedAI empowers SMEs in Southeast Asia to operate more efficiently by connecting tools, standardizing workflows, and orchestrating AI Agents for unified, safe and transparent operations.
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aboutMissionVision.platformDescription
Agent Ops
Agent Ops The orchestration layer for AI Agents: Design, deploy and manage all Agents, workflows and policies — helping teams work with Agents, not with scattered tools.
Learn Ops
Learn Ops The learning & knowledge layer: Unifies business data and documents; makes Agents smarter through RAG, memory, evaluations and model upgrades like fine-tuning and distillation.
Perform Ops
Perform Ops The performance layer: tracks cost, speed and outcomes of Agents, workflows and campaigns — optimizing ROI and keeping everything aligned with real-world KPIs.
Auto Ops
Auto Ops The automation layer: schedules, monitors and self-heals workflows across systems, enabling repetitive operations to run on autopilot so humans focus on strategic decisions.
"Thuan" Philosophy
Thuan – where technology, people, and society evolve together.
RedAI was born within the REDON ecosystem, inheriting and expanding the “Thuan” philosophy – placing technology, people, and harmony with the times at the center – and bringing it into the world of Agentic AI systems and business operations.
We believe that when technology, law, people, and the market are all “aligned,” businesses can grow sustainably, transparently, and in the long term.
ThuanThien
Thuan Thien – Aligned with the times, aligned with technology
Ride the right wave at the right moment: embrace breakthroughs like Agentic AI and Multi-Agent systems, but always anchored to long-term value, not short-term trends.
ThuanDia
Thuan Dia – Aligned with law and local context
Build compliance by design: respect legal frameworks, protect personal data, and adapt to the realities of each market where our customers operate.
ThuanNhan
Thuan Nhan – Aligned with people, built around human potential
Build AI that supports—not replaces—people: reduce repetitive workload, enhance decision-making power, and create sustainable value for teams, partners, and customers.
3S Principle (Simple – Speed – “Stupid-proof”)
Simple
Turn complex systems into workflows and interfaces that even non-technical users can operate with ease.
Stupid
“Stupid-proof” – Design systems simple and robust enough that even on bad days, everything still runs exactly as intended.
Speed
Build fast, test fast, ship fast – with clear metrics and guardrails for control.
"You can think of us as what we jokingly call our “Cái Bang Công Nghệ” – a scrappy, street-smart tech guild that stays grounded in reality while turning the latest AI advances into tools that run in production for real businesses."
I'm No. 8
Simple
Turn complex systems into workflows and interfaces that even non-technical users can operate with ease.
Stupid
“Stupid-proof” – Design systems simple and robust enough that even on bad days, everything still runs exactly as intended.
Speed
Build fast, test fast, ship fast – with clear metrics and guardrails for control.
"You can think of us as what we jokingly call our “Cái Bang Công Nghệ” – a scrappy, street-smart tech guild that stays grounded in reality while turning the latest AI advances into tools that run in production for real businesses."
I'm No. 8
OUR HISTORY
Our Journey
“
The story of RedAI:
RedAI was born from the REDON ecosystem — a group of young operators in Vietnam shaped by performance marketing and real-world execution, especially in real estate and service-driven industries. We didn’t start in a research lab. We started in businesses where every campaign had to run, every lead had to arrive, and every workflow had to operate smoothly in real life. Over the years, one pattern kept repeating: Tools increased, processes became fragmented, data lived everywhere but nowhere, teams spent more time switching tabs than creating value.
Then AI arrived — powerful, promising, but often stuck at demos, chatbots, and pilots that never reached real operations. Businesses lacked the missing layer: coordination, compliance, operational design, and a way for AI to plug into day-to-day work. RedAI is our answer. We built RedAI as an operational Agentic AI layer, developed in Vietnam for Southeast Asian SMEs — where practicality, stability, speed, and efficiency matter more than hype. Our mission is simple: Turn AI from a “nice-to-have feature” into daily operational infrastructure. Not just adopting AI — operating with AI.
”
2020
REDON Media and Trade Co., Ltd. was founded as a media and performance marketing agency serving real estate, e-commerce, and service-based industries.
2024
The company was corporatized and renamed REDON Investment and Trading Joint Stock Company, expanding its business model and operations in line with market trends and development cycles, with a strategic focus on technology—especially AI.
2025
REDON officially separated its operations into two main divisions: RedAgency – leveraging its performance marketing strengths to evolve into a full-funnel growth and branding unit powered by AI and RedAI; and RedAI – REDON’s long-term strategic focus, dedicated to building an Operational Agentic AI Foundation for SMEs across Southeast Asia.
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OUR TEAM
Core Team
Tran Anh Dung
CTO
"Technology is the sharpest weapon to rewrite the rules of any game."
Duyen Nguyen
CFO
"Digital transformation can turn a millionaire into a billionaire — or take everything back to zero."
Hai Anh
Head of Backend
"Technology isn’t scary; what’s scary is people refusing to update themselves."
Duc Nhat
AI Infra Lead
"AI is inherently simple — don’t make it complicated."
Trung Hieu
Frontend Lead
"Every problem has a solution; the real question is whether you dare to face it."
Nguyen Duc Duy
COO
"Connecting business activities, transforming inputs into value."
Members
Thang Nguyen
Developer
The Anh Cao
Developer
Hoang Anh
BA & AM
Son Pham
Developer
Phi Bui
Performance
Mai Hue
Branding
Community & Those Who Walk With Us
RedAI would not exist without the people and communities around us. We are deeply grateful to the mentors, partners, sponsors, teammates, and even those who quietly supported us behind the scenes — whether they walked with us for years or only for a short chapter — for giving RedAI their time, resources, and trust. From Vietnam’s startup communities to global AI and cloud programs, every individual and organization has shaped the way RedAI thinks, builds technology, and serves businesses. Their contributions form the foundation that allows us to continue building AI systems that deliver real value to SMEs across Southeast Asia.
Pham Thanh TungTrinh Duc LongPham Hoang AnhHoang TuoiDuong Danh HieuDoan Huy HoangNguyen The LocDuong Ngoc ThanhNguyen Dinh AnHoang Truong GiangHoang Trung DucNguyen Xuan TraNguyen Trung HieuNguyen Van ThangNguyen Manh CuongCao The AnhNguyen Duc NhatBui Manh PhiNguyen Hoang AnhNguyen Thi DuyenNguyen Duc DuyTa Mai HuePham Le SonTran Anh DungNguyen Ngoc Hai AnhDo Thi HuyenLe Phuong ThaoPham Thi Huong GiangNguyen Kha TanHoang Minh QuanNguyen Dang HoaNgo Quoc ToanNguyen Dinh KhaiKieu Bao ChungNguyen Xuan TruongPhuong Van CanhCu Viet DungNguyen Thi Ngoc TuTrinh Duy LongFan NgocQuang Tam LandCindy NguyenVishakha HarjaiNguyen Thai An
"In the spirit of “Thuan Nhan” — placing people at the center — we honor and carry forward every contribution in RedAI’s ongoing journey of growth."
We’re still early – but we’re serious about making Agentic AI practical for real SMEs and growth teams in Southeast Asia. If you see the same fragmented tools and workflows we do, let’s build the next operations layer together.